Often distributor inventories are diverse and not dedicated to first aid consumables. This leads to catalogues and websites that are without strategy and under-optimised for the huge potential the first aid market contains.
On the other side, purchasers for end users tend to buy first aid products out of necessity rather than forethought. They are rarely experts in the sector and the lack of information and product knowledge displayed by distributors doesn’t help or inform their buying decisions. More often than not, due to the lack of education available, they end up going for the easiest and cheapest products, which may not serve their best interests.
This creates a two-way problem between distributor and customer, leading to awkward sales dynamics and the blockage of sales potential in an otherwise prosperous market.
As passionate experts for first aid we want to help educate our distributors about the products they are supplying and how best to organise their inventories.
We want to help demystify the first aid category and to help you realise its potential.
That’s why we created this guide - Organising Your First Aid Inventory: Unleashing Your Sales Potential.
Inside you’ll discover:
- Why your first aid sales aren’t performing
- Why education is the first step to success
- How to maximise your first aid sales, including specific tips on how to display your products in catalogues and on websites
- How to get the most from your sales and marketing efforts using our new service AeroSupport
Bidfood took our advice and streamlined their sales process for first aid products, exceeding their revenue targets and bringing a new level of quality healthcare to their clients.
Read more about their story and download our guide ‘Organising Your First Aid Inventory’ by completing the form above.